Daily Dose of Vitamins—Infographic

There are currently 686 species of endangered animals in Canada. How many can you name? This deck of cards will introduce you to a handful of them, and will come as a revelation to those who think that only gorillas and rhinoceroses are at risk of disappearing from Earth.

I created this project because I am interested in the environment, scientific systems (zoology, cartography, botany, etc) and education.

This piece was designed to encapsulate the biodiversity and botany that goes into the creation of Shoots & Roots Bitters. My goal was to sum up this company to consumers so they could get an understanding of their products and the women that create them. I used vibrant, modern imagery and text in order to position Shoots & Roots differently from their competition as most bitter companies go for an antique (1800s-esque) look.

Scouts Canada needs to rebrand in order to:
Focus its brand identity on challenging outdoor adventures that interest young active people.
Make scouting appealing to the younger Canadian generation.
Make it clear that they are an inclusive organization regardless of sex, spiritual believe or sexuality.

New Brands Message
Scouts Canada offers all Canadian youth an opportunity to adventure in our vast wilderness, learn outdoors skills while building lasting friendships and confidence.

Key Words
Exploration, Nature, Friendship.

This wordmark was created to celebrate Paris, France which is the urban bee capital of the world and possibly the universe.