Scouts Rebranding

This project continues Scouts Canada rebranding project, I designed this poster to hang in schools and other youth centres to gather new recruits.

The Scouts Handbook is iconic yet it tends to lack a style that would attract young adventurers. In this project my aim was to stay in line with my rebrand as well as add in content that is hands on that would excite youth and adults about the possibilities when one becomes a scout.

There are currently 686 species of endangered animals in Canada. How many can you name? This deck of cards will introduce you to a handful of them, and will come as a revelation to those who think that only gorillas and rhinoceroses are at risk of disappearing from Earth.

I created this project because I am interested in the environment, scientific systems (zoology, cartography, botany, etc) and education.

This piece was designed to encapsulate the biodiversity and botany that goes into the creation of Shoots & Roots Bitters. My goal was to sum up this company to consumers so they could get an understanding of their products and the women that create them. I used vibrant, modern imagery and text in order to position Shoots & Roots differently from their competition as most bitter companies go for an antique (1800s-esque) look.