Design and Illustration
I’m Joren Eulalee, a designer and illustrator based in Richmond, BC, working across web, graphic design and brand identity. My background spans fine arts, illustration and animation, and it shows: some projects are clean and technical, others are playful and hand-drawn. Either way, the goal is the same: turn complex ideas into visuals that just click.
Shoots & Roots Bitters
Shoots & Roots Bitters is a team of three female scientists that promote biodiversity through research, teaching, and the creation of science-based botanical blends that draw from ecology, cultural practices, and flavours around the world. I have worked with them illustrating plants, doing package design and creating a look book for their brand.
Jan & Jul
Jan & Jul is a Vancouver based children's clothing company committed to helping kids get outside and play no matter the weather. Their collections of outdoor gear have everything kids need for outdoor adventures in sun, rain or snow!
Pacbrake Catalogues
Pacbrake's product catalogues are a complete guide to their products, parts, application guides, datasheets, warranties and more.
I designed the layout for these catalogues as well as doing product photography, technical drawings and more. Pacbrake has four product lines each with its own sub-branding that is applied to each catalogue.
Eulalee Leather
Eulalee Leather is my line of leather work which is influenced by the Arts & Craft movement, botanical and zoological drawings from early Victorian catalogues and Medieval bestiaries.
Photo credit: Pete Thorne
Infographics
The art of making information beautiful and accessible.
