This project continues Scouts Canada rebranding project, I designed this poster to hang in schools and other youth centres to gather new recruits.
ClientScouts Canada – Student workObjectiveCreate a recruiting poster that implements branding.My RoleConcept, Illustration and Layout.NotesPhoto: iStock photo
Communications Design,Branding
Scouts Canada needs to rebrand in order to: Focus its brand identity on challenging outdoor adventures that interest young active people. Make scouting appealing to the younger Canadian generation. Make it clear that they are an inclusive organization regardless of sex, spiritual believe or sexuality.
New Brands Message Scouts Canada offers all Canadian youth an opportunity to adventure in our vast wilderness, learn outdoors skills while building lasting friendships and confidence.
Key Words Exploration, Nature, Friendship.
Communications Design,Infographics
The Scouts Handbook is iconic yet it tends to lack a style that would attract young adventurers. In this project my aim was to stay in line with my rebrand as well as add in content that is hands on that would excite youth and adults about the possibilities when one becomes a scout.
Communications Design,Illustration,Infographics,Catalogues
This piece was designed to encapsulate the biodiversity and botany that goes into the creation of Shoots & Roots Bitters. My goal was to sum up this company to consumers so they could get an understanding of their products and the women that create them. I used vibrant, modern imagery and text in order to position Shoots & Roots differently from their competition as most bitter companies go for an antique (1800s-esque) look.
Communications Design,Illustration
This poster was designed to raise awareness about the threats facing Canadian Sharks and to show the different programs the Canadian World Wildlife Fund has developed to help protect them and their environment. Guernica is a famous painting by Pablo Picasso. He painted it to depict the tragedy and suffering of war. It has become an international symbol for peace. I took this painting and re-interpreted it with sharks. This piece illustrate the needless violence that sharks are being exposed to.
