Shoots & Roots Bitters—Tea Packaging

Illustrating plants for Shoots & Roots Bitters is an ongoing project. These plants are used in the patterns, presentations, packaging and educational material that are used across their brand.

This piece was designed to encapsulate the biodiversity and botany that goes into the creation of Shoots & Roots Bitters. My goal was to sum up this company to consumers so they could get an understanding of their products and the women that create them. I used vibrant, modern imagery and text in order to position Shoots & Roots differently from their competition as most bitter companies go for an antique (1800s-esque) look.

This infographic was designed to show the different foods people need to eat to get all their vitamins from whole food sources. It also shows how the body uses different vitamins throughout the body. Any excuse to create anatomical and plant drawing.

There are currently 686 species of endangered animals in Canada. How many can you name? This deck of cards will introduce you to a handful of them, and will come as a revelation to those who think that only gorillas and rhinoceroses are at risk of disappearing from Earth.

I created this project because I am interested in the environment, scientific systems (zoology, cartography, botany, etc) and education.