Braking—Product Catalogue

ClientPacbrakeObjectiveTo design a catalogue that outlines the offerings of the braking product lines well adhering to branding guidelines.My RoleProduct photography, layout and some technical illustrations.NotesThis project was a collaboration with the engineering department at Pacbrake.

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This piece was designed to encapsulate the biodiversity and botany that goes into the creation of Shoots & Roots Bitters. My goal was to sum up this company to consumers so they could get an understanding of their products and the women that create them. I used vibrant, modern imagery and text in order to position Shoots & Roots differently from their competition as most bitter companies go for an antique (1800s-esque) look.

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